ALD Automotive UK announces today that Mel Dawson, its Managing Director, is stepping down from his role in June following 22 years at the company.
Dawson joined ALD as Commercial Director in 1997, before becoming Sales Director in 2004. In 2012 he was appointed Managing Director and during his time in charge he has overseen a doubling in the company's fleet size to 145,000 vehicles, expansion of its multi-channel sales strategy through the development of a number of key partnerships, and a focus on the growing digital needs of its consumer business. ALD recently launched the industry's first fully digital 'end to end' car leasing solution in the UK.
Mel Dawson comments: "I've had an amazing time at ALD and I'm lucky enough to have had the opportunity to work with some fantastic colleagues over that time who've helped us grow the business into what we have today. But with a clear strategy ahead, our digital foundations laid and an exceptional management team in place, I felt it was the right time to step aside as the company looks to take its mobility offering to the next level."
Dawson will be leaving the business on June 30th and his successor has been announced as Tim Laver, ALD UK's director of finance and risk, who takes over on July 1st. Laver joined ALD Automotive in 2005 and became finance director in 2012.
ALD SA CEO, Mike Masterson comments "I'd like to thank Mel for the massive contribution he has made to ALD over two decades. His leadership has been key to what the UK business has achieved, not only in terms of growth and innovation, but in building a very positive customer focused culture across the business."
Dawson's replacement, Tim Laver, adds "As a colleague and friend he'll be missed by all and we wish him every success in the future. Looking ahead over the next 18 months, in what is a rapidly changing mobility landscape, we have some very exciting plans in store and I'm really looking forward to tackling the opportunities and challenges that lie ahead."